Branding & Packaging Design
Lumina, Shu Uemura's new cosmetic line, is specifically formulated for mature women over 50. The cosmetic is made with minerals, which also inspired the shape, color, and form of the packaging design. The line is complete with refillable cosmetic cartridges to help reduce the use of materials.
Reé Chen
Designer at Art Center College of Design 

Print Ad

This new product line will continue the artistic and natural approach of Mr. Shu Uemura by creating premium makeup products that will give confident and mature women a graceful and natural look.

Photography: Craig McDean | Images and trademarks are for demonstrations purposes only, and are not actual products or services in the market. © and ™ are those of the respective rights holders.

Packaging Design

Color, material, form, & typography

Function & Features

Refillable Cartridge, twistable cap, recyclable materials

Retail Store

POP display

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